What can digital printing bring to label production? If digital printing technology can upgrade the label, probably many people don't buy it: digital printing is just a printing method, but you can print variable data without having to make a plate. That's it! If you really think so, then you are really wrong. Digital printing is more than just a printing technology, it does bring a new era to label production. Let's take a look at the case of two HP customers.
Case 1 Image combined with variable data makes the shoe box unusual
"You help me find a pair of sandals of this style, the kind of faint, 36 yards."
"Let's wait a moment, I will give you it."
(After 10 minutes) "Sorry, I have kept you waiting. You have to have this 36-yard lavender, only powder and white, you see..."
"Forget it, why are you struggling to buy something here, don't buy it."
This kind of experience is probably the same for anyone who bought shoes in a big mall. Perhaps it is inadvertently, you suddenly saw a shoe you like very much, but the salesperson in the mall was busy for a long time but could not help you find what you wanted. Maybe you will blame this on the salesman's service level is too low, the business is too unskilled, in fact, this is really wrong with her. Because the shoes and shoe boxes of the same manufacturer are basically the same, there is no other mark on the size, at most there is a bar code. To find the right shoes, she has to look over, which is of course very time consuming.
Since the search is hard, why can't you think of a way, such as doing some articles on the label to change this situation? “In fact, our customers have already seen potential business opportunities inside,†said Liu Zhen, sales manager of Indigo, the printing and consumer marketing group of China Hewlett Packard Co., Ltd. “After communicating with the shoe factory, our customers first ask the other party to take pictures of their own shoes, then enter the photos into the database, and at the same time integrate with the color, size, style and even the processing data of the shoes in the database. After the data is provided to our customers, our customers can print out the color labels with the shoes and barcodes according to the relevant data. The style, color and number of the shoes can be seen at a glance, and the salesperson will help the customer. Looking for shoes doesn't have to be overturned, but you can quickly find what you are looking for.
The barcode of the label can also be made into a double. When scanning, it will be scanned again. After the sale, one of them will be torn off and swept again. In this way, information such as warehousing, inventory, and sales of the product can be fully automated. After adopting this kind of label, things that used to take 10 minutes to solve can now be solved in 2 minutes. The salesperson's work efficiency and accuracy are greatly improved, and the customer's satisfaction is improved. Even the sales staff's assessment is made. And the confirmation of sales, do not need to manually carry out statistics, use the computer to check the relevant records will be all right. Compared with traditional manual, paper and pen-based methods, the combination of such color images and variable data is definitely not a simple label change, but a substantial leap. Nowadays, shoe boxes with this type of label are not only used in international famous brands, but also in some brands in our country. â€
Case 2 Clothing tag printing helps improve product quality
The tag of the garment is a form of label. If you pay attention to it, it is not difficult to find out. In fact, this small tag contains a lot of information. On top of this square, there are not only corporate logos, company-related information, but also relevant information about the clothing itself. Some companies also need to add anti-counterfeiting information, barcodes, etc. in the tag, and in order to highlight the personality of the company or clothing, the clothing tag Special papers, art papers, and even non-paper plastic cards, films are often used, and sometimes they are made into irregular shapes.
Conventionally, color printing is performed by conventional printing methods such as offset printing, and then variable data information is printed by a black and white digital printing machine. However, there are certain problems in doing so. First, there is a certain alignment accuracy problem between printings. The variable data printed for the second time often appears to be inconsistent with the previously printed image. Secondly, this form can only produce relatively simple variable data information, and the anti-counterfeiting function is not strong. Moreover, if the tag is made of special paper or art paper, the variable data information printed on the secondary printing will often be thrown off, and the firmness is very poor; if a plastic card is used, the variable data information is more difficult. Printed on.
“I also saw the business opportunities in this market. Our customers began to try to use HP Indigo to print some clothing tags with high requirements, complicated design and not very large quantities. After getting very good results. Our HP Indigo digital printing The machine uses electronic ink technology, which is identical in nature to the general offset ink, so the printing quality of our equipment is exactly the same as traditional printing. If you match the spot color or use our six colors The color separation technology expands the printing to 6 colors or even 7 colors, and the image quality obtained cannot be matched by traditional printing. This ink is semi-permeable in terms of printing suitability. Using special paper and art paper, the ink will partially penetrate. In the paper fiber, the printed image is strong enough. At the same time, because of the hot offset printing technology used in our equipment, we do not need high temperature and high pressure fixing like electrophotographic technology after printing, so we can put it on the plastic card. Printing, you can dry quickly without deforming the plastic card. Use HP Indigo Digital Brush printing clothing tag also brings the advantage that even a color image portion can also be made variable data information, if combined with some special design can make the tag level security technology greatly improved. "
According to Liu Zhen, there are already some brands of internationally renowned branded garments produced by HP Indigo digital printing machines. Some Chinese garment enterprises that provide OEM processing for internationally renowned clothing brands are also affected by their upstream manufacturers. Such labels are used on branded clothing. “China is a big clothing country, and the quality of clothing is constantly improving. We believe that more and more companies will use HP Indigo digital printing machines to produce their clothing tags.â€
postscript
Although digital printing has not been born for a long time, it has already shown great vitality in the field of label printing. With the increasing demand for personalized products from enterprises and consumers, digital printing technology will surely gain more and more applications in the field of label printing. Now, with the continuous development and improvement of technology, no one has ever questioned the quality and ability of digital printing. Since winter has passed, will spring be far behind? The new era of color + variable data brought to the label printing by digital printing technology is faintly in sight.
Case 1 Image combined with variable data makes the shoe box unusual
"You help me find a pair of sandals of this style, the kind of faint, 36 yards."
"Let's wait a moment, I will give you it."
(After 10 minutes) "Sorry, I have kept you waiting. You have to have this 36-yard lavender, only powder and white, you see..."
"Forget it, why are you struggling to buy something here, don't buy it."
This kind of experience is probably the same for anyone who bought shoes in a big mall. Perhaps it is inadvertently, you suddenly saw a shoe you like very much, but the salesperson in the mall was busy for a long time but could not help you find what you wanted. Maybe you will blame this on the salesman's service level is too low, the business is too unskilled, in fact, this is really wrong with her. Because the shoes and shoe boxes of the same manufacturer are basically the same, there is no other mark on the size, at most there is a bar code. To find the right shoes, she has to look over, which is of course very time consuming.
Since the search is hard, why can't you think of a way, such as doing some articles on the label to change this situation? “In fact, our customers have already seen potential business opportunities inside,†said Liu Zhen, sales manager of Indigo, the printing and consumer marketing group of China Hewlett Packard Co., Ltd. “After communicating with the shoe factory, our customers first ask the other party to take pictures of their own shoes, then enter the photos into the database, and at the same time integrate with the color, size, style and even the processing data of the shoes in the database. After the data is provided to our customers, our customers can print out the color labels with the shoes and barcodes according to the relevant data. The style, color and number of the shoes can be seen at a glance, and the salesperson will help the customer. Looking for shoes doesn't have to be overturned, but you can quickly find what you are looking for.
The barcode of the label can also be made into a double. When scanning, it will be scanned again. After the sale, one of them will be torn off and swept again. In this way, information such as warehousing, inventory, and sales of the product can be fully automated. After adopting this kind of label, things that used to take 10 minutes to solve can now be solved in 2 minutes. The salesperson's work efficiency and accuracy are greatly improved, and the customer's satisfaction is improved. Even the sales staff's assessment is made. And the confirmation of sales, do not need to manually carry out statistics, use the computer to check the relevant records will be all right. Compared with traditional manual, paper and pen-based methods, the combination of such color images and variable data is definitely not a simple label change, but a substantial leap. Nowadays, shoe boxes with this type of label are not only used in international famous brands, but also in some brands in our country. â€
Case 2 Clothing tag printing helps improve product quality
The tag of the garment is a form of label. If you pay attention to it, it is not difficult to find out. In fact, this small tag contains a lot of information. On top of this square, there are not only corporate logos, company-related information, but also relevant information about the clothing itself. Some companies also need to add anti-counterfeiting information, barcodes, etc. in the tag, and in order to highlight the personality of the company or clothing, the clothing tag Special papers, art papers, and even non-paper plastic cards, films are often used, and sometimes they are made into irregular shapes.
Conventionally, color printing is performed by conventional printing methods such as offset printing, and then variable data information is printed by a black and white digital printing machine. However, there are certain problems in doing so. First, there is a certain alignment accuracy problem between printings. The variable data printed for the second time often appears to be inconsistent with the previously printed image. Secondly, this form can only produce relatively simple variable data information, and the anti-counterfeiting function is not strong. Moreover, if the tag is made of special paper or art paper, the variable data information printed on the secondary printing will often be thrown off, and the firmness is very poor; if a plastic card is used, the variable data information is more difficult. Printed on.
“I also saw the business opportunities in this market. Our customers began to try to use HP Indigo to print some clothing tags with high requirements, complicated design and not very large quantities. After getting very good results. Our HP Indigo digital printing The machine uses electronic ink technology, which is identical in nature to the general offset ink, so the printing quality of our equipment is exactly the same as traditional printing. If you match the spot color or use our six colors The color separation technology expands the printing to 6 colors or even 7 colors, and the image quality obtained cannot be matched by traditional printing. This ink is semi-permeable in terms of printing suitability. Using special paper and art paper, the ink will partially penetrate. In the paper fiber, the printed image is strong enough. At the same time, because of the hot offset printing technology used in our equipment, we do not need high temperature and high pressure fixing like electrophotographic technology after printing, so we can put it on the plastic card. Printing, you can dry quickly without deforming the plastic card. Use HP Indigo Digital Brush printing clothing tag also brings the advantage that even a color image portion can also be made variable data information, if combined with some special design can make the tag level security technology greatly improved. "
According to Liu Zhen, there are already some brands of internationally renowned branded garments produced by HP Indigo digital printing machines. Some Chinese garment enterprises that provide OEM processing for internationally renowned clothing brands are also affected by their upstream manufacturers. Such labels are used on branded clothing. “China is a big clothing country, and the quality of clothing is constantly improving. We believe that more and more companies will use HP Indigo digital printing machines to produce their clothing tags.â€
postscript
Although digital printing has not been born for a long time, it has already shown great vitality in the field of label printing. With the increasing demand for personalized products from enterprises and consumers, digital printing technology will surely gain more and more applications in the field of label printing. Now, with the continuous development and improvement of technology, no one has ever questioned the quality and ability of digital printing. Since winter has passed, will spring be far behind? The new era of color + variable data brought to the label printing by digital printing technology is faintly in sight.
Fuzhou Contay Biotechnology Co., Ltd is selling PQQ, PQQ Disodium Slat, Vitamin K2 MK7, Folic Acid, Co-Q10.
Dietary Supplement and Food additives
Pyrroloquinoline Quinone,Pqq Acid,PQQ disodium salt, Vitamin K2 MK7
Fuzhou Contay Biotechnology Co., Ltd , https://www.contaybio.com