The reporter recently interviewed some hospitals and enterprises and found that “free gift equipment and bundled consumables†have almost become the marketing model for all multinational companies inspecting medical equipment to seize the Chinese market. Although this model allows hospitals to obtain advanced medical equipment for free, it transfers high costs to patients and health care funds. The profitability of this model is staggering, and it has had a huge impact on the domestic high-end medical device industry that has just started.
Due to the late start of China's medical device industry, the share of “domestic goods†and “foreign goods†in the medical device market opened at 37, and high-end medical device products accounted for more than 90% of the domestic market share. Under the "high-tech" aura, dozens of medical devices are nothing but trivial, and there are markets for tens of millions or even hundreds of millions. When the hospital faces the high cost of purchasing facilities, “the ocean is sighingâ€, the multinational company “send carbon in the snow†to carry out the “free gift device†action will naturally be deeply loved by the hospital. However, the "bundle of consumables" makes this "free lunch" look less beautiful. It is urgent to dismantle the "diorama" of free medical equipment, leaving a place for medical care.
Multinational corporations have used high rebates, sponsored academic conferences, and sought “official second generation†to conduct “public relations†for department officials and medical personnel, which made foreign equipment popular and popular. Nowadays, “the other way†is to give free equipment to hospitals. The hospital is required to use the "Western mirror" of exclusive consumables to seize the "preemption" opportunity. The price of bundled consumables is much higher than the price of ordinary consumables. Multinational corporations can reduce the purchase cost of free equipment in two or three years through consumables sales, which greatly increases the cost of testing patients and increases medical costs.
Multinational companies give away free equipment, just like the "Western mirror", which seems to be "affordable". In fact, the cost is very expensive, which has seriously disrupted the medical market order. It not only increases the expenditure on medical insurance funds, increases the burden on patients, but also heavily attacks the national medical device industry. It also violates the laws and regulations such as the Anti-Unfair Competition Law and the Bidding Law. The reason why the free gift equipment is "welcome" is that it has "drilled" the loopholes in the bidding system of medical equipment in China, circumvented the medical equipment bidding procedures and legal supervision prescribed by the state, and became a "black hole" for patients to seek medical treatment.
Some people may say that the government is under-invested, and most public hospitals have more serious liabilities. Therefore, “free equipment, bundled with consumables†will become “availableâ€. But when the hospital shouted, the simplest fact was placed in front of it: Where is the cost of the state's financial investment in medical equipment upgrade?
Due to the short lifespan of medical instruments, the “lease†of hospital auxiliary inspection equipment has become a rule. How to dismantle the "Western Mirror" under "Free Lunch" requires strict tendering policies and strengthen legal supervision. At the same time, the medical reform will also need to change the existing "sales and sales" mode of hospitals and manufacturers. For example, the exploration of manufacturers and hospitals to sign cooperation agreements, manufacturers to invest in equipment, trainers, hospitals out of the venue, out of personnel, joint operations, and profits in accordance with certain income, in proportion to jointly promote medical development reform.
The problem of difficult medical treatment and expensive medical treatment is very complicated. It is more difficult for patients to experience the "Daily Mirror" like "free gift equipment" in the process of medical treatment. It is necessary to solve the problem of "getting rich for a few years and returning to liberation before going to liberation" The key to the curse is to improve the compensation mechanism of public hospitals. In the final analysis, the government is duty-bound and must lead the development and reform of the medical industry, and cannot allow the "free gift equipment" to be distributed at will. I look forward to enjoying a better "life well-off" soon!
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