The last time I heard the news of the “Wanjia Clinic”, it was in May of this year that Ping An’s doctor got a $500 million A round of financing. At the financing meeting, Li Yuanxiang, chairman of Ping An Life Insurance, once mentioned that the stage of Wanjia clinic, like the “good doctor” two years ago, is beginning to conduct preliminary discussions.

How to understand Wanjia clinic and good doctor? It is very important to control the entrance. For example, from Beijing to Shanghai, you can fly by plane, or take the high-speed rail and drive from the highway. “Peaceful doctor” is an airplane, and Wanjia clinic is a high-speed rail and highway.

When talking about the 2016 development strategy, Ping An Health CEO Wang Tao also focused on the health and health expectation through the hospital, doctors, medical insurance "three medical linkages" to create a medical O2O closed loop:

1. Wisdom hospital. Cooperate with large domestic hospitals to establish a more efficient sub-discipline and referral platform. Simply put, a large-scale top three hospitals will drive the medical association, and fully mobilize the county-level and township-level health clinics and community hospitals. His patients can see the doctors of the top three hospitals in the primary hospital to facilitate his referral.

2. Family doctor. This is the core value of Ping An's self-built doctor team. It is a health management service when the family is healthy. It is used as an auxiliary diagnosis after becoming a patient, and combined with a smart hospital.

3. Closer cooperation with medical insurance and commercial insurance, and strive to solve some of the pain points of Chinese people in medical insurance, such as mobile payment.

4. Create an O2O closed loop. Online through the rapid consultation, health plan, health mall, health community and drug delivery five products, to achieve online medical network, drug network, information network three networks in one, to create a network of medical field traffic entry platform; offline Into the vertical diagnosis and treatment, medical equipment, health management and nursing and other vertical partners, to build a safe and effective doctor O2O industrial chain, to achieve service landing.

Nowadays, the “Wanjia Clinic” has officially surfaced. Although there are some after-the-facts, the results seem to confirm the words of Li Yuanxiang and Wang Tao. Although Ping An once said that he would invest 50 billion yuan to open a million clinics in the next 10 years, it is still far away. However, calm down and analyze, compared to the simple and rude "heavy mode", this "light clinic" under the "Wanjia clinic", in addition to the important factor of cost control, does not seem to be a compromise.

To join, the standard is BOSS

Since Ping An adopts the business model of joining, it has to mention the catering industry. As we all know, in the catering industry, the biggest advantage of joining is the quick: brand, technology, product, model, and the mature experience of franchisees, eliminating the operator's exploration.

However, its shortcomings are also obvious: licensing fees, management fees, training fees, security deposits, and the cost of equipment, ingredients, etc. are generally high, which is a large expense for the operator's cost. At the same time, franchisees also lost the most core capabilities: brand, technology, model, etc., and then become the brand's distributor.

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