Editor's Note: The biggest recent action in the wearable device industry is that Fitbit has made a strong landing on the US New York Stock Exchange, becoming the first wearable device and the most watched technology company in the United States. Fitbit soared 50% on the day of its launch, and the market value of the next few days exceeded $8 billion. As a wearable smart device manufacturer, Fitbit has achieved financial health and successful listings while other competitors are still losing money, giving the current chaotic wearable smart device market a "strong shot."
When Fitbit succeeded, how does “Friends†view it and the future direction of wearable devices? Forbes magazine recently published an article by Ashwin Pushpala, founder and CEO of Sano, a startup that uses wearable devices for non-invasive blood glucose monitoring. Although there is no lack of sorrow and sorrow of "envy and hate" and "Wang Po sell melon", but the industry insights are also worth considering.
Fitbit has grown to a large billion-dollar company, while maintaining a 50% product margin, and has successfully captured 70% of the market in the consumer-grade wearables market, not only far from its competitor Jawbone. It also makes it difficult for sports product giant Nike to look back.
This is not a company that wants to quickly expand unscrupulously. To some extent, it has led to the discovery of a new market segment: it proves that ordinary people are willing to pay for expensive wearable devices. This is why companies like Apple and Amazon are now crazy to participate in this industry, and there are countless startups who insist on gaining a foothold in this industry.
On the other hand, the success of Fitbit also shows that the "force" of this line is really not really high. You can count on their products, and if you are willing to spend $150, you will also have heart rate monitoring. “Have you gone 10,000 steps today?†“Is there more than yesterday?†Fitbit tells you that you may have an answer in your heart, but there are 17 million people who are willing to spend an average of $65 for such information.
Every day, knowing how many steps you walked makes us feel dark, and it would be even better if we can break the set goals. But the step count seems to be the only indicator in the Fitbit health world. Anyway, the more you go, the better. As for the impact of walking more or less on your body, Fitbit is not known. They have no insight into the individual's physiological mechanisms.
It is also for this reason that when the novelty gradually fades, the wearable device will be abandoned. According to statistics, less than 30% of the customers who purchased Fitbit products in the first nine months of 2014 continued to use it at the end of the year. The biggest problem with Fitbit is that it only knows the steps, steps, steps... although this is not useful.
This is like trying to use an odometer instead of a fuel gauge to decide when to refuel: you may be able to estimate a rough, but never accurate. What you need to know is how much oil is in your car's fuel tank and when it will burn out.
Blood sugar is the equivalent of gasoline to cars in our bodies. Blood sugar accurately reflects our body's input (diet) and output (sports), understands our body's blood sugar levels, and understands how diet and exercise affect our blood sugar levels.
People with diabetes often have to pierce their fingers to detect blood sugar levels. For them, this is even a matter of life and death. For ordinary people, the effect of eating a few cookies on blood sugar when not eating breakfast or afternoon tea is also obvious. When the body's blood sugar is too high, our body will store excess energy in the form of fat, which will make us fat. There is a more intuitive side of the effects of blood sugar on our physiology: it is difficult to concentrate or feel thirsty, it may be too high blood sugar; lazy to lose spirit or feel anxious, perhaps low blood sugar. All in all, changes in blood glucose levels directly affect our physical response.
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