In the past two years, the BAT giant has a high-profile layout of Internet medical treatment . Only Tencent has entered the field with US$170 million. Baidu launched the “Beijing Health Cloud” and Alibaba launched the “Future Hospital”. At the same time, capital is also quite optimistic about this market. As of the end of 2014, the amount of financing in the Internet medical field reached 141,790,900 US dollars. With the development of the mobile Internet, mobile medical care has cut into traditional medical care through the Internet, and has become a lever to incite industry changes.

Uber is a product of the shared economy, allowing resources to be fully utilized by integrating private car owners. In fact, Uber's definition has already surpassed the simple taxi software. Big data, logistics, medical, social, carpooling, etc. are all further expansion of the Uber experience. After entering China, all walks of life began to imitate the road. What industries and enterprises are living in Uber mode, mixed feelings. So what kind of spark will Uber have when he encounters medical resources?

Doctor-patient interaction is the future of mobile healthcare

At present, the mainstream mobile medical games on the market can be roughly divided into six methods: doctors, patients, doctor-patient interaction, drug delivery, appointment registration, and medical consultation. Among them, the most popular is the doctor-patient interaction platform. Lan Jiying, investment director of Lanchi Ventures, also said that doctor-patient interaction is the future of mobile medicine.

In 2011, Dr. Chun Yu took the lead in setting off the banner of mobile medical care, which made mobile medical care enter people's field of vision. After Dr. Chun Yu, the mobile medical platforms of Good Doctor, Lilac Garden and Almond Doctor appeared one after another. According to third-party agencies, by the end of 2017, China Mobile's medical market will reach 12.53 billion yuan. Recently, Xiaobian interviewed an emerging mobile medical platform, Yikang, for medical treatment. However, unlike Dr. Chun Yu, Yikang mainly seeks medical treatment from registration, including appointment registration, pre-diagnosis reminder, special car transfer, direct medical treatment, and accompanying consultation service. One-stop service such as arranging hotels and overseas medical treatment.

How to do it three times a year?

Although the theory of capital winter is becoming more and more widespread, the hot mobile medical field does not seem to be affected. He Kang, the founder of Yikang, revealed to Xiaobian that Yikang has obtained angel round financing in July 2015 and added angels in October. It is expected that A round of financing will be completed by the end of this year. It is understood that the Yikang medical platform was officially launched and in March this year, such a fast-paced financing speed is inseparable from its business model. Because Dr. Chun Yu and registered nets have a relatively early time, they have certain reference in the field of mobile medical. In order to better understand the mode of Yikang medical treatment, the following will be compared.

Public safety non-electric utilities professional chain professional engineering seed production decorative garden oil and gas drilling and mining services marketing services information services light industry "red envelope" sunshine?

It is a very controversial issue for doctors to accept red packets, but it is not realistic to completely eliminate the phenomenon of "red envelopes". The medical industry has a high barrier to entry and a high level of work, but the salary level is relatively low. At this point, the intervention of the Internet can make such black-box operations more fair. In addition, good doctors have a reputation. Every patient must have the best doctor to treat themselves, but the number of doctors who visit the hospital is limited, which leads to competition among patients. The emergence of mobile medical treatment just solved this problem.

At present, Dr. Chun Yu is mainly a business model of “light consultation”, which focuses on the docking of doctor resources, and provides paid services through crowdsourcing consultation to help doctors use fractional time to increase their income. Yikang's mode of medical treatment is more direct. In the medical treatment, through the paid mode, you can get good treatment, such as surgery. At the same time, cooperate with major hospitals, integrate resources, arrange free doctors to treat patients, and provide Referral services, when the hospitalization quota of a top three hospital is full, it can be arranged to another dimethyl hospital for treatment by doctors from three hospitals.

Online only provides channels, mainly offline companies

Recently, Dr. Chun Yu launched the service function of the private doctor + offline clinic. On the one hand, through online family doctors, to establish files and obtain user data resources, on the other hand, to use offline services, including triage services, and reservations. The contracted hospital specialists collect relevant data and files collected online, process the collected data, and provide drug factories, pharmacies, and hospitals in exchange for profits. However, the industry has also raised doubts about the measures taken by Dr. Chun Yu's offline clinic. The more representative one is the article "Discussing Dr. Chun Yu".

He Peng said to Xiaobian reporters, "Ekang's medical treatment is mainly offline companies, mobile Internet or online, but it provides us with a channel. For offline clinics, we are more optimistic about private hospitals. The medical equipment needed for a good clinic is costly, and the simple clinic model can't afford that much."

Integrate "yellow cattle", open ticket source

In addition to the one-stop service for the whole medical consultation, mobile medical care also has some companies that are perpendicular to a certain field, such as registration. At present, there are many mobile medical apps that are perpendicular to the registered field. More representative is the registered network. With nearly $400 million, Tencent led the investment and revived the pharmaceutical subscription, making the registered network the darling of the industry. Yi Kang’s medical treatment at this time will be registered as an entrance. Will it be a little late?

It is understood that the source of Yikang's medical treatment mainly comes from three forms: 1. His founder He Peng is a medical doctor, and has already reached cooperation with many hospitals; 2. Integrating “yellow cattle”, a major pain point in traditional registration That is, the ox has a large number of votes, but those who really need medical resources cannot get these votes. The Internet medical company is involved in this link and the ticket source is transparent. 3. Open the ticket source and cooperate with similar competition platforms. The registration platform has started cooperation.

He Peng believes that Yikang's medical treatment is an open medical resource. 114 and registered network account for about 10% to 15% of resources, and the remaining 80% of resources are online, and medical resources are spread through offline channels. The line is mainly from the expert number. Similar to the Tmall in the medical field, all the platforms are taken over to play a sorting role for the patient. "Now it's mainly the process of doing traffic. 114 and micro-medicine are our competing products, but we are all open now."

facing difficulty

The medical industry belongs to traditional enterprises, and medical resources are highly concentrated. Under the circumstances that policies are not fully liberalized, it is difficult for mobile medical services to truly integrate the entire industry. Yikang’s medical treatment was launched in March this year. It started late in comparison with similar competitive products. Some enterprises have already seized most of the resources. How to cooperate with other enterprises in the future, open resources is the key link.

Public safety non-electrical utility professional chain professional engineering seed production decorative garden oil and gas drilling and mining service marketing service information service light industry In addition, the simple one-stop service, for patients with different conditions, lack of pertinence and timeliness. Relatively speaking, mobile medical companies that are perpendicular to a certain field are constantly emerging. They are like doctors and doctors. They don’t do the initial diagnosis. They only do patients who need surgery. Then they use the second and third grade medical treatments for graded diagnosis and treatment. Is it a consultation or a referral? It may be more timely. Yikang seeks medical treatment in the vertical field, how to create an advantage?

Mobile medical outbreaks still take at least ten years

Although mobile medicine has risen for four or five years, it only reveals the corner of the ice. The State Food and Drug Administration still has not officially released prescription drugs, which is still difficult for medical O2O. While the hospital has mastered important case resources and has a long-standing monopoly position, it is difficult to truly open up resources and compete with mobile medical companies. However, the development of the mobile Internet is subversive to the entire industry, which not only changes the difficulty of seeing a doctor, but also liberates doctors, patients and medical practitioners to a large extent. He Peng told the Xiaobian reporter that it is now a stage of grabbing resources and occupying a position. Mobile medical development is really at least ten years. We are only taking the track first.

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