Release date: 2015-11-03

The long-lost Jingdong Medical City has reopened and sprinted in a completely different way from Tmall. Beijing Business Daily reporter found yesterday that the Jingdong Medical City with the domain name "yao.jd.com" quietly restarted, named after the medicine cloud health flagship store, the home page hit the eye-catching "B2B new online" words, and classified by region, and medicine B2B The e-commerce website has a similar style. However, the lack of recognition of the buyer's qualifications allowed Jingdong to step on the policy red line.

This is the first cooperation after Jingdong's marriage with medicine. According to industry speculation, relying on the support of Shanghai Pharmaceuticals, Jingdong will win the largest market share of pharmaceutical e-commerce. The Beijing Business Daily reporter observed that the second-level domain name yao.jd.com of Jingdong Medical City, which is owned by Jingdong Mall, was occupied by the pharmaceutical health flagship store. Currently, there are seven regions in Shanghai, Zhejiang, Jiangsu, Anhui, Shandong, Hunan and Jiangxi. Only Zhejiang Province has a prescription drug called “gefitinib tablets”, and the product introduction is marked with the word “test”. In the historical record, "Gefitinib tablets" and "Rituximab injection" from other provinces and cities were also put on the line. The earliest shelf time was October 19.

The Beijing Business Daily reporter observed that the current Jingdong Medical City is no different from the ordinary flagship store in sales, consumers can directly join the shopping cart to buy drugs. At present, online prescription drugs have not been lifted. If they cannot distinguish between individual or corporate buyers, they will touch the policy red line. The relevant person in charge of Jingdong said that this business is inconvenient to respond to the cooperation with Shanghai Pharmaceuticals, whether it is involved in B2C business, but it will be legally and compliant. It is understood that the drug terminal network of the same B2B platform will review the qualification of the buyer, and the purchase can only be purchased after the certification is passed.

Although still in the testing stage, from the regional sales model, the special prescription drugs on the shelves, the new Jingdong Medical City abandoned the B2C model and transformed into a medical B2B e-commerce. Jingdong was involved in the pharmaceutical industry earlier. As early as 2011, it registered the medical city domain name. In July of the same year, it cooperated with the good pharmacist of Jiuzhoutong. However, because it could not get the "Internet Drug Trading Service Certificate" certificate, it can only pass O2O. The way to cooperate with pharmacies in the region, Jingdong is only for drug display. It was not until December 23, 2014 that I obtained the A certificate and was qualified to engage in Internet third-party trading services.

After the marriage of Shanghai Pharmaceuticals in May 2015, the two reached an exclusive cooperation in the sales of prescription drug e-commerce, and shared the data and resources of prescription drug e-commerce. Industry speculation, Jingdong will still adopt the B2C model, after the policy is released, selling prescription drugs, the main B2B model is unexpected. However, in the industry's view, B2C has become the Red Sea with the B-C of the Pharmaceutical C license (the license for operating the B2C business). B2B has a market share of up to 90% but few e-commerce points. Shanghai Pharmaceutical has the background of state-owned enterprises. It ranks in the top three in medical B2B enterprises. It is also reasonable to rely on the support of Shanghai Pharmaceuticals. Previously, the investment in the medicine cloud health is the "name of the name" of Jingdong Na.

In fact, there are not many e-commerce companies with A certificates. The competitor Tmall Medical Center focuses on B2C and fails to form a competition in B2B business. A few days ago, Yu Gang, who is re-applying the drug network, will also explore the B2B market, but he has not yet had a partner in the pharmaceutical class. Industry experts believe that Jingdong will enter the B2B e-commerce market when it has not yet formed, or will be the largest cake in the pharmaceutical e-commerce market.

The Beijing Business Daily reporter observed that the current Jingdong Medical City is no different from the ordinary flagship store in sales, consumers can directly join the shopping cart to buy drugs. At present, online prescription drugs have not been lifted. If they cannot distinguish between individual or corporate buyers, they will touch the policy red line. Jingdong said that since yao.jd.com's business positioning is clearly B2B, when it was first put into trial operation, it reduced the rights and sinks to the stores and commodities, avoiding exposure when individual users browse, causing unnecessary misunderstandings. . Uncertified users will not be able to submit an order even if they see the drug, and will receive a system prompt to contact Jingdong for certification. In addition to the basic three certificates, our certification materials for drug purchasers include GSP certificates, drug transaction licenses, medical institution licenses (for hospitals/clinics), and quality inspection/drug inspection reports.

Source: Beijing Business Daily

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