At the moment, a round of higher than one round of financing, as well as planning for future medical care , will make mobile medical life infinite. Recently, Analysys think tank released the "China Mobile Medical Market Annual Research Report", saying that China's mobile medical market is close to 5 billion yuan in 2015, and it is expected to continue its rapid growth in the next three years.
According to the report, in the eight sub-sectors of consultation, medical academics, medical health information, registration, consultation platform, self-diagnosis, disease management, and physical examination, the active users in the consultation field have the highest concentration. In the distribution of users, the proportion of men and women is basically the same, and young and middle-aged people, the proportion of young people under 30 years old is more than 60%.
It is worth mentioning that the main user groups in mobile medical care are low-income freelancers, white-collar workers, etc., especially in terms of income, the proportion of people with monthly income below 4,000 yuan is 66%, close to 2/3. .
The report shows that in the past two years, the business model of mobile medical care has continued to innovate, but it still faces market tests. For example, there are mobile medical platforms that build their own offline clinics and create O2O service model innovations, but they face qualifications with medical institutions and medical insurance payment restrictions. Obstruction; there are also mobile medical startups providing medical home services, but given the limited types of services, extended financial flow services still need to continue to explore.
The Analysys think tank report also mentioned that the mobile medical service market will become the next major innovation point after diagnosis. The so-called post-diagnosis follow-up, that is, medical institutions to conduct regular medical condition understanding and rehabilitation guidance for patients who have been treated by communication. Compared with pre-diagnosis and in-patient mobile medical services, post-diagnosis mobile medical services are based on the trust of doctors and patients. Using mobile internet technology to build a post-doctoral and post-hospital “acquaintance doctors and patients†communication platform for doctors and patients to help doctors accumulate Target patient population, collect clinical data; help patients get post-diagnosis services in a more convenient way.
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