Recently, the Andon Health, rain doctors, Kingdee Group and other industry leaders thirteen Internet medical co-founded "Internet medical China will" released "reMED2015 Chinese Internet Medical Development Report", the report is expected in 2015 will change the medical industry At the touch of a hair. In recent years, along with the rapid development of the Internet, traditional industries have been merging with the Internet under the tidal wave of mobile Internet, and are welcoming the era of industry restructuring. Many problems remain to be solved. For example, electronic prescriptions, medical insurance control fees, rural coverage of counties and other issues still need to be step by step.
According to relevant statistics, at present, there are more than 6,000 drug manufacturers in China, with a consumption market of more than 150 billion yuan per year; more than 3,000 health product manufacturers, and more than 50 billion yuan in consumer markets each year. At present, China's annual sales are nearly 60 billion yuan. By 2010, the annual sales of Chinese health products will reach 120 billion yuan. This is only a slap in the face. It is estimated that the output value of China's health industry will reach 1 trillion yuan in 2015. The industry believes that in the next 10 years, the consumption of China's health products will grow at a geometric level on the current basis, forming a global market with a remarkable value of tens of billions of dollars.
Ali Health and Weining Software
Breaking through electronic prescriptions
Recently, Weining Software and Ali Health Information Technology Co., Ltd. (hereinafter referred to as “Ali Healthâ€) signed a strategic cooperation agreement, and the two sides will cooperate on the construction of cloud hospitals and electronic prescription sharing.
According to the agreement, the two sides will jointly promote the integration of out-of-hospital management and service models for chronic diseases and common hospitals in terms of health services. In terms of medical services, we will jointly build a cloud hospital represented by doctors' multi-point practice and effective linkage of hospitals. Construction; in the aspect of medical payment services, the integrated payment platform and Weining risk control engine will effectively enhance and expand the value and status of the system in the medical payment system; in the circulation and supervision of drugs, jointly explore the effective sharing of electronic prescriptions. Market application.
The most interesting thing in the agreement is the exploration of electronic prescriptions. An industry insider told the author that it is an important part of the difficulty to supervise the prescription before the online prescription drugs are opened. In reality, in addition to antibiotics. Others, hormones, and second-class psychotropic drugs must be sold on prescription. Other prescription drugs are mostly registered sales in pharmacies, but pharmacies generally can obtain stable prescription sources. The common practice is to solve them by electronic prescription. “Before the online sales of prescription drugs, the prescriptions should be supervised. Because prescription fraud is relatively easy, it is necessary to explore a method to prevent prescription fraud. For example, barcodes can be used for anti-counterfeiting,†the industry added.
The Yangtze River Securities Research Report pointed out that the cooperation between Weining and Ali Health will bring the advantages of both sides to the extreme. The biggest bright spot is to jointly complete the whole industrial chain layout of prescription drug online sales. At the same time, it cooperates with the Ali payment system to give full play to its intelligent audit risk control and realize drug control fees. It will also cooperate with the Alibaba Cloud system to deploy its various medical and health service application systems into the cloud and accelerate the pace of the Internet medical business.
The author called Ali Health on the cooperation of the two sides in the Internet medical field. The relevant person in charge said that it is not convenient to disclose the specific details at the beginning of the cooperation; Weining Software has not responded to the author's interview.
Alipay United Haihong Holdings
Break through medical insurance control fees
In fact, long before Ali signed a cooperation agreement with Weining Software, in March last year, Ali’s Alipay had signed a strategic cooperation agreement with Haihong Holdings, but the cooperation between the two sides has not yet been further promoted, and there is market concern about the cooperation or Because Weining and Ali's health cooperation, it was put on hold.
According to the content of the previous agreement, the two parties will rebuild the medical service process, improve the medical experience, build a personal medical expenses payment system, and professional financial services in the health field, thus forming a cooperation model that can be quickly replicated. The advantage of Haihong Holdings in the medical insurance control fee business is exactly what Alipay is most valued. The cooperation between the two parties is also based on the breakthrough of the medical insurance control fee problem. However, since Haihong Holdings launched a new health business last year, the service covers online appointments for medical treatment, medical consultation, medical insurance assistants, etc. The above content overlaps with the business content of Alipay's “Future Hospital†program, plus the recent Weining The high-profile signing of the software and Ali Health made the outside world suspect that the cooperation project between Haihong Holdings and Alipay was stranded.
The author interviewed the relevant person in charge of Alipay, and the other party said that it is not convenient to disclose the specific details. For details, please contact Haihong Holdings. However, as of the author's submission, Haihong Holdings did not respond to the author's interview.
Yiyi Pharmaceutical teamed up with PDA
Layout county town rural Internet medical business
The layout of the medical field has always been advantageous in large cities. In small and medium-sized cities, especially in rural areas, the medical and health conditions have been poor due to geographical restrictions. Therefore, the layout of Internet medical care in the rural areas of the county has always been a difficult problem to be solved.
At the end of January, Yishun Pharmaceutical and Handheld Pharmacy jointly launched the “Thousand County Wandian†e-commerce project. The two parties will complement each other's advantages in pharmacy terminal coverage and mobile Internet. Yiyi Pharmaceutical helps handheld pharmacies promote county-level pharmacies. Members, and handheld pharmacies in the APP and partner pharmacies to enhance the promotion of Yiqi Pharmaceutical's varieties. The industry believes that this cooperation will promote the layout of Internet medical care in rural areas where the medical and health conditions are poor.
Wang Yaohai, co-founder of Pocket Pharmacy, said that the company's current main partner is a large chain of pharmacies. The number of teams is insufficient to cover prefecture-level cities and pharmacies at or above the county level. This cooperation has shortened the company's time schedule for covering pharmacies.
Lang Hongping, president of Yiyi Pharmaceutical, pointed out: "There have been a lot of sales teams in the retail market, and the cooperation between this team and the pharmacy is very beneficial to both parties." He said that on the one hand, the future prescription drugs are OTC. Under the trend background, prescription drugs will have strong performance in mobile terminals. The company can adapt the existing marketing model to adapt to the changes of mobile medical treatment . On the other hand, the sales data collected by the company is not comprehensive and time-sensitive. Other shortcomings, data can be collected very quickly through the mobile terminal, and the sales of specific varieties in different regions and different groups of people are also clear.
For the combination of the Internet and the medical industry, analysts pointed out: "It is foreseeable that national health and Internet integration will be a natural chapter. Mobile Internet will reshape the medical service order. Traditional medical care will undergo profound changes. Change is only a matter of time." However, it is welcoming opportunities. At the same time, we must also pay attention to the challenges faced. Internet Medical China believes that the Internet medical industry faces three challenges: supporting policies, lack of standards, and information islanding. Specifically, the current Internet medical policy is in a state of “the trend is good, but the progress is slowâ€; at the same time, the vested interests of hospitals and doctors in the traditional medical interest chain are difficult to be broken; third, the existing industry standards for Internet medical care In the absence of information, the inter-institutional information has not yet been interconnected, and the challenges are more serious.
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