Release date: 2015-02-06
With the rapid aging, China's future nursing needs are rising rapidly, but China's nursing talents are scarce, and the gap between demand and supply is gradually widening. Although the government has taken some measures to promote it, there are related suppliers in the market. However, due to differences in market, culture and intergenerational values, the shortage of medical care and rehabilitation services in China is a foregone conclusion. In this situation, how to fill this gap has become a problem that both the government and the market need to think about. The introduction of the concept of Managed Care at the right time helps to alleviate the problem and partially solve the huge challenges of the future.
Managed Care refers to the use of various technical means to provide patients with quality and cheap services. As a means of medical control, managed care is increasingly receiving market attention, and some related business models are beginning to receive investment. Recently, Advance Health, which provides managed care for the elderly and slow patients, received a $40 million venture capital, indicating that investors are beginning to enter the mobile care arena. Advance Health is an online mobile care company that offers offline-based sites that provide users with a wide range of care services, primarily for the elderly and chronically ill. This intelligent system can automatically generate new questions based on the user's answers, check results, etc., and remind the user how the next care service operates. The system mainly guides the user's nursing service through risk assessment, and the trained nurses provide specific guidance and service. Currently, it is mainly for federal medical insurance users.
There is no doubt that the elderly and slow patient groups have a very high demand for care, but often do not know how to operate, especially how to avoid the inadvertent operation through the effective care can lead to even worse situation. From the case of Advance Health, managed care can effectively assess the potential risks in the user's body through technical means and prevent and control in advance, thereby ultimately improving the quality of care and reducing medical expenses. This is also the mobile care core value.
For the US market, managed medical services are increasingly popular due to the strengthening of medical fees by the Affordable Act. However, how can managed medical services acquire the market under the premise that the demand for medical control fees in China is not obvious?
In essence, most of China's medical care goes into the field of claims for medical insurance or commercial insurance, but is paid by the users themselves. For the self-funded part, as an individual user, there is actually a strong demand for control fees, and this is the premise that mobile care can be developed in China.
Probably speaking, if mobile care adopts the model of managed care, it can effectively solve the current difficulties faced by nursing. First of all, the current home care is mostly done by babysitters, and the overall lack of professionalism, can not be dedicated and high-quality services. If mobile care is adopted, home care will be guided by the nurse remotely, and regular visits to community service points will provide more professional guidance and services, which greatly improves the effectiveness of care. Second, mobile care can prevent and control potential risks and truly reduce user fees, which is especially attractive for Chinese users who are self-funded. Finally, mobile care will gradually change the shape of China's medical services. Mobile care emphasizes teamwork, and more is done through professionally trained nurses, which will greatly enhance the role of nurses in future medical services. The cooperation between doctors and nurses will also change from dominant to cooperative.
However, the development of mobile care in China will face the following challenges: First, the lack of Chinese nurses, especially the lack of highly educated nurses, is not conducive to the development of mobile care. The future nurse education and training system needs to be upgraded to keep up with the market demand. Second, the role of community hospitals will become increasingly prominent, but it is clear that the current state is difficult to meet the needs of mobile care, and the process and personnel management of community hospitals need to be reengineered. Third, the use of electronic products by Chinese elderly people is more difficult. In the early stage, it may only be aimed at a relatively young group of slow patients. After the market matures, it will gradually serve the elderly. Of course, products suitable for the elderly can also be provided, but the development of related products still takes time.
In general, managed care is the core of mobile care, and improving efficacy and control is a key value. Since Chinese care is self-funded for a long time, and individuals have the power to control fees, it can promote the development of mobile care in China.
Source: Village Diary
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