“The offline device of this instrument is placed in our community health center. After the public takes the medical insurance card or ID card, the blood oxygen, blood sugar, blood pressure, heart rate, etc. can be measured. The measured results can be found through the network. And related analysis. If you have any questions, you can consult a doctor through the video phone, or go to the outpatient department of our line." R & D and display center of Wanda Information Co., Ltd. (hereinafter referred to as "Wanda Information") headquarters, staff I introduced my mobile medical device to the author.
At present, the equipment has been applied in more than 200 communities across the country, and its corresponding data collection and analysis platform has been completed. The docking of patients, hospitals and doctors is completed online, and the whole-line health clinics are open for business. It is reported that the equipment was developed by Wanda Information Holdings Joint Venture Wanda Quancheng Health Service Co., Ltd. (hereinafter referred to as “Wanda Full Processâ€).
In the view of Wanda Information CEO Shi Yibing, unlike most companies that test mobile medical care , their equipment has been able to maintain revenue balance and is the first to find a specific business model.
“Like Jinshan District in Shanghai, we did it for free at the beginning. When they saw the effect, they paid us the fee. The cost basically came from government subsidies. Of course, we still don’t make money now, but we can maintain Wanda’s entire operation. "Shi Yibing told the author.
At present, Wanda is mainly aimed at the treatment of chronic diseases and common diseases. On the one hand, this part of the patients has a wide coverage, on the other hand, it also helps them to establish a relatively strong user stickiness.
"Our positioning is to supplement the hospital, so that doctors in the top three hospitals can focus on intractable diseases, community doctors can focus on common diseases and chronic diseases, and we will do a good job as a bridge." Shi Yibing said.
Despite the smooth progress of community mobile healthcare , mobile health care is not so simple to enter the hospital system.
For example, Ali Health recently built an "electronic prescription platform" in Shijiazhuang. The patient downloads the Ali Health App. After the doctor sees a doctor, the prescription issued by the doctor will enter the Alibaba e-prescription platform through the hospital information system. If the patient wants to be outside the hospital, After purchasing the medicine, the purchase request can be released through the App, and the App will distribute the purchase request to the nearby pharmacy, and the pharmacy can grab the order.
"First, the medical insurance payment system is impossible to let Alipay enter casually. It involves system security issues. The other is the hospital's prescription rights. Why should he give you prescriptions and let you sell medicines? What's more, for medical insurance. For the medicine, how to go through the reimbursement process is also a problem.†An industry insider expressed the above questions to the “electronic prescription platform†built by Ali Health.
Although there have been rumors that "online drug prescription drugs" will be lifted before and after New Year's Day, the author will call the domestic pharmacy circulation company Jiuzhoutong's pharmacist marketing department personnel, the other party responded that "there was no relevant notice."
The opening of the hospital system is really difficult, which explains why mobile medical apps represented by Dr. Chun Yu and Lilac Park have chosen to start with more direct doctors and users.
“Before Tencent invested in clove garden, it was to accumulate quality doctor resources, and the investment registration network in October was obviously to grab users.†A venture capitalist in the mobile medical field told the author.
"We are related to Dr. Chun Yu and registered network, which are basically the relationship between upstream and downstream industry chain." A senior member of Jiuzhoutong told the author that in addition to launching "medicine delivery" with WeChat, Jiuzhoutong has invested in the medical application "U" in the previous period. "U-medicine" is expected to shift from a simple medical e-commerce to an Internet medical enterprise that provides online medical care, chronic disease management and health services.
"In fact, I personally are not particularly optimistic, because most of the companies in the market who do mobile medical care have not found their profit models. Mobile medical care is now a crazy layout era. The first batch of mobile health-oriented enterprises will be particularly successful in the future. Do not die." An industry person who asked not to be named told the author.
Now, it seems that the intervention of the above-mentioned Internet giants is more important to the doctors behind the project and the traffic resources. As for the profit model itself, it is not important now, or it has not been found.
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