With the further maturity of cloud computing and 4G communication technologies, mobile internet has entered and changed all aspects of medical and health fields. From daily health monitoring to remote consultation, the exploration of mobile Internet in the traditional medical field has been fully explored.
At present, the pre-hospital service model mainly focuses on the PC, mobile and smart wearable devices. With the further liberalization of the policy, the combination of medical e-commerce O2O and medical health insurance and mobile devices will greatly expand the existing Consultation-based service model. In the hospital, there have been professional services for different groups of patients, doctors and hospitals, and have penetrated into the management of patients with crisis management, which is the embodiment of the combination of mobile means and medical depth. The post-hospital service is relatively clear, with satisfaction feedback, doctor evaluation and remote monitoring applications.
The survey results show that the core role of the combination of the Internet, mobile Internet and traditional medical care is the effective reshaping of medical service processes and the rational distribution of quality medical resources. Traditional medical care will gradually integrate into the Internet ecosystem.
First, the pre-hospital application is more common, the consultation and medical records are shared into the online mainstream mode, wearable devices or health big data and cloud service wave, medical e-commerce and mobile medical insurance prospects can be expected
1. Online consultation and mobile diagnosis service
Online health consultation is an extension of traditional medical services, which can effectively solve the disorder of patients. This mode mainly uses the doctor's free time to answer the patient's consultation. The referral service is to guide patients who need to go to the hospital for consultation to the corresponding department; now, the more mature online appointment registration is effectively solved, which effectively solves the problem that the registration of patients is difficult and the registration time is long.
Dr. Chun Yu and the good doctor are two of the more mature domestic providers of such services. Take Chun Yu Pocket Doctor as an example. Its main two core businesses are self-examination and consultation. In the self-examination, the user can find the relevant disease name and get the examination and treatment method. In the consultation, after the user asks the problem on the mobile application platform, the system automatically pushes the problem to the doctor's mobile phone of the relevant department. The idle doctor is The question can be answered; after the question and answer is completed, the user will evaluate the doctor's service, and the content determines the doctor's reward and punishment.
2. Patient experience and picture sharing social service platform
The social service platform takes sharing as the core concept, collects a large amount of valuable data information through the sharing and exchange of similar groups, and then aggregates the information to meet the needs of users. Such social service platforms are divided into two types: patient-centered users and doctor-centered users, such as the “patient like me†in the United States and the “patient like me†in the United States. Resource-sharing love medical medical network and the United States "Figure 1" and so on.
Take the medical enjoyment network as an example, in the sharing of patients, through the active sharing of their experiences and treatment experience between patients, the data of the same disease will be collected for reference. While gaining valuable data, sharing information, experiences, methods, and emotions also increases the user's stickiness to use the platform. The sharing of doctors mainly helps doctors to share medical photos and cases under the premise of legality. The platform has more than 200,000 shared cases, and more than 10,000 people share photos in real time every day. These photos will be discussed in detail, doctors Together, we explore ways to treat diseases, share and grow experiences while increasing platform value.
3. Intelligent health data monitoring service for wearable devices
The smart health data monitoring service for wearable devices is based on a combination of online service providers and intelligent hardware such as wearable devices. The advantage of an online inquiry service company is that it has a team of professional doctors who can perform low-cost standardized interpretation of the collected data to monitor the health changes of users. Intelligent hardware such as wearable devices can also complete the process of data acquisition to data interpretation through the interpretation of data information.
4. Pre-hospital inspection services for mobile medical equipment
The pre-hospital inspection service for mobile medical equipment can complete the items to be checked in the hospital in advance, helping patients save time and save money. As the volume of medical devices shrinks and the degree of wirelessization increases, the portability of mobile medical devices will greatly increase, or the pattern of medical service venues will change. Patients do not need to go to the hospital to queue, doctors can bring equipment directly to the patient's home. In addition, with the increase of the popularity of smart phones, patients can monitor real-time physiological indexes such as blood pressure, blood sugar, pulse, etc. anytime and anywhere, and quickly transmit these data to data interpreters, this service mode can effectively reduce the basic physical examination procedures in the hospital. .
5. Mobile intelligent cloud service with wearable device data interaction as the core
The unified management and interpretation mode of the cloud platform has become one of the main development modes. The cloud service mainly includes four links. The user first generates relevant data through the wearable device, and the wearable device imports the data information into the cloud platform, and then the professional The team of doctors interprets the cloud data and directs or intervenes based on the information. For example, Baidu Cloud platform cooperates with smart devices such as blood pressure, blood sugar and ECG. Baidu Cloud helps users to collect data of various wearable devices on the same platform by connecting data with wearable devices in various fields. The center's personal health record provides a valuable reference for its long-term monitoring of individual physiological indices.
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