In the first half of 2015, it was the semi-annual explosion of the intelligent hardware industry. Whether in Silicon Valley in the US or Beijing and Shenzhen in China, the tide of smart hardware entrepreneurship has swept the entire technology circle, and this is seen as another wave of technological revolution after smartphones.

In the past six months, smart hardware has been involved in many aspects such as fitness, medical health, transportation tools, home entertainment, etc. A large number of Internet giants such as Alibaba, Tencent, and Jingdong have poured huge sums of money into the entire intelligent hardware industry. tuyere.

In the past six months, more people have been using the banner of intelligent hardware to use their various selling points and concepts to feel the presence. Many people no longer look for projects directly, but instead choose to invest in the back of the incubator.

In the past six months, some people have been shouting: "Intelligent hardware is a pit" and "smart hardware is a traditional industry." However, the data corroboration - according to Jingdong's recently released domestic intelligent hardware industry report for the first half of 2015, during the reporting period, domestic smart hardware sales increased by 264% year-on-year, user volume increased by 215%, and the price of smart hardware customers. Also increased by 50 yuan.

Below, the author will take half a year to inventory the development of intelligent hardware in the first half of 2015. From this, we may be able to see the trend in the second half.

1. More and more music playback products. These players include large and small stereos, earphones with screen or step size, and even smart radios. The most impressive thing is the various headphones and stereos at the first CESAsia in Shanghai. Bose, Beats, Iron Triangle and other big brands have not made subversive innovations in music playback products, but some startups have some different attempts. For example, the crowdfunding price of 199 yuan, the triangular shell shape of the shell portable audio, installed a color screen to do independent headset player Vinci smart speculation, long standby time, portable magic Bluetooth headset.

2. Although Xiaomi has shuffled the mobile power market with Xiaomi mobile power, there are still many manufacturers entering the market. Searching from e-commerce and crowdfunding platforms is a large number of mobile power sources, and even Meizu has to enter. Mobile power itself is not smart hardware, but as an accessory, it has a big market: people around me are almost one or two people. There are three development trends in mobile power: alien, large capacity, and low price. However, since the entry of Xiaomi, many low-cost mobile power supplies are in a relatively awkward position. However, some mobile power manufacturers who do shaped and spelled values ​​are also selling well. For example, Yihao said that it relies on mobile power to enter 20 million a year.

3. VR (Virtual Reality) products are getting more and more popular. According to Dianchi, the CEO of the Fireworks Workshop, which is a VR player platform, in addition to companies that make VR content, accessories, and platforms, there are more than 90 companies that do VR glasses. The price of mobile phone glasses from 99 yuan, there are thousands of VR. machine. However, it is more obvious that there are very few companies in China that can make excellent optical solutions for VR glasses.

4. The mobile phone itself has not changed much in the past six months, but the mobile phone industry has changed. In the first half of the year, domestic mobile brands such as Xiaomi, Meizu, Huawei, Vivo, and Nubia launched the flagship machine. LeTV also launched its own mobile phone; 360 Coolpad joint venture company launched the new mobile phone brand Qikuo, also acquired the Cool God mobile phone business to do low-end mobile phones; home appliance giant Gree also launched its own mobile phone brand. However, in the first half of the year, China’s smartphone sales fell for the first time. In the case that the domestic mobile phone market is becoming saturated, Chinese mobile phone brands have begun to switch to the European and American markets; Xiaomi has also found another way out: the world is so big, go to India to see.

5. The smart home industry is beginning to improve. In 2014, smart homes were only hot in concept, and some products were scattered. But this year is different: Apple HomeKit debuted; Google launched the Brillo IoT operating system, Google Nest repeatedly voiced; Microsoft's Windows10IOT seems to be painless, but for developers to open a cloud platform, embedded platform, .NET In the framework development, developers can develop three levels at a time. In China, in addition to the platforms such as Jingdong Super APP and Alibaba Life Museum, which were unveiled at the end of last year, Tencent launched YunOS and Huawei launched a lightweight Internet of Things operating system of 10MB. ...... This is the software level, the hardware part of the intelligent hardware is not idle: a large number of environmental monitors (CO2, temperature and humidity, formaldehyde, etc.), air purifiers, water purifiers, smart door locks, smart appliances, smart sockets , cloud camera, routing, set-top box... too much. To give a few examples: Xiaomi, who entered the US at the end of last year, is about to launch its own products; iKair has launched nine Maxense sensors for enterprise users.

6. The voice of intelligent transportation is extraordinarily large this year. At CES and CESAsia (Electronic Consumers Show), Google, Audi, and Mercedes-Benz automakers have launched self-driving cars or related concept cars. Various manufacturers of post-installation accessories are not idle: car navigation devices such as polar beans, intelligent OBDs such as CarCore and AotuBot, smart driving recorders such as Goluk and 360; and products such as car monitors are also not available. Short-distance transportation is also not possible: Lexing balance car (also called position car), Xiaomi investment, acquisition of Sineway (the originator of the car) Ninebot balance car, LeTV, BeginONE, Rockefeller and other smart bicycles (700Bike is smart now It is still unclear, Baidu launched the DuBike smart bicycle at the end of last year, and the former BAT executive Li Yinan’s Maverick electric car.

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