Compared with the explosive development of Internet medical treatment , Chinese medicine developed relatively slowly in the early stage of Internet medical treatment. However, in the past two years, there has been a phenomenon of capital rushing to occupy the Internet project of Chinese medicine. With 2016 as the node, most of the Internet Chinese medicine projects were not mature in the previous period, and as time went on, in the first half of 2016, various business models became clear.

Chinese medicine, which has been inherited for thousands of years, has been subjected to various kinds of fierce attacks in the past 100 years, and the defense is not inferior, but the camp is shrinking. The debate on Chinese medicine is not only about the standards of medicine, science and truth, but also the level of cultural emotions and even spiritual beliefs. However, no matter how controversial, the country’s determination to encourage the development of Chinese medicine has been determined. The first thing that the venture capital circle needs to do is perhaps a value-neutral perspective to think about the next wave of policies, the entrepreneurial opportunities of Chinese medicine + Internet, and the most attractive prospects in what field.

Basic Chinese medicine diagnosis and treatment market or more than 120 billion yuan

According to relevant national policies and plans, Chinese medicine will achieve rapid development in primary care, which is reflected in the significant increase in the number of primary medical institutions with Chinese medicine service capacity and the significant increase in the proportion of Chinese medicine diagnosis and treatment in primary medical care. The National Health Service System Planning Outline (2015-2020), released in March 2015, proposes that by 2020, all community health service agencies, township health centers and 70% of village clinics should be equipped with their functions. The ability of Chinese medicine services.

For more than a year, local governments have put forward corresponding policy targets. On the whole, the number of primary and secondary medical institutions in urban and rural areas that can provide traditional Chinese medicine services should reach 70%-100% of the total, and the proportion of TCM diagnosis and treatment accounts for 25%-30% or even 40% of the basic medical treatment.

Hebei: The community health service centers, township health centers, community health service stations, and village clinics that provide Chinese medicine services account for 100%, 100%, 85%, and 70% of similar institutions, respectively. The majority of Chinese medicine clinics in primary health care institutions account for The proportion of total medical treatment in similar institutions is ≥30%;

Chongqing: The community health service centers, township health centers, community health service stations, and village clinics providing Chinese medicine services account for 100%, 100%, 85%, and 70% of the proportion of similar institutions, and the level of TCM diagnosis and treatment in primary health care institutions. The proportion of total medical treatment in similar institutions is ≥30%;

Gansu: The proportion of township hospitals (community health service institutions) and village clinics providing Chinese medicine services has reached 100% and 85% respectively, and the proportion of TCM diagnosis and treatment has reached more than 40%;

Fujian: The proportion of traditional Chinese medicine diagnosis and treatment at the grassroots level accounts for ≥25% of the total amount of medical treatment in similar institutions;

Jiangsu: The proportion of TCM diagnosis and treatment in grassroots medical and health institutions accounts for more than 30% of the total amount of medical treatment in similar institutions;

Shenzhen: The proportion of TCM diagnosis and treatment in primary medical institutions accounts for more than 40% of its total diagnosis and treatment.

Roughly estimated, according to the "Statistical Bulletin on the Development of Health and Family Planning in China in 2014", the number of primary and secondary Chinese medicine treatments was about 130 million in 2014, and 30% of the primary level of medical treatment (43.6 billion in 2014). For the 1.3 billion times, according to the single outpatient cost of 92.3 yuan for primary medical institutions in 2014, the market size of the basic Chinese medicine diagnosis and treatment market is conservatively estimated to reach 121.3 billion yuan.

 

[Depth] Look at the "Chinese Medicine + Internet" investment opportunity

Policy untie or promote explosive growth of Chinese medicine clinics

Many policies and regulations promulgated this year have clarified the need to reform the qualification system for Chinese medicine practitioners, relax the main qualifications for the establishment of Chinese medicine clinics, and implement a filing system for Chinese medicine clinics. It is expected to open the bottleneck for the supply of Chinese medicine practitioners and the opening of Chinese medicine clinics.

The Chinese Medicine Law (Draft), which is under consideration, proposes that those who have studied traditional Chinese medicine in a teacher-study manner or have expertise in many years of practical medical practice will be trained by the competent Chinese medicine authorities of the people's governments of provinces, autonomous regions, and municipalities directly under the Central Government. You can get the qualification of a Chinese medicine practitioner. The Outline of the Strategic Plan for the Development of Traditional Chinese Medicine (2016-2030), promulgated in February this year, proposes to reform the qualifications for the admission of Chinese medical practitioners, the scope of practice, and the practice management system, and implement classified management based on the practice of skills exploration.

In terms of clinics, the Outline of the Strategic Plan for the Development of Chinese Medicine (2016-2030), which was promulgated in February this year, clearly stated that the Chinese medicine practitioners who will hold the registration system management for the establishment of Chinese medicine clinics will be allowed to obtain the rural doctor’s practice certificate. Townships and villages set up Chinese medicine clinics.

The local government has responded positively to the establishment of Chinese medicine clinics from the perspective of encouraging the development of Chinese medicine and social education. On May 16th, Shanxi Province issued the “Implementation Opinions on Promoting the Accelerated Development of Social Medicines”, encouraging qualified Chinese medicine professionals, especially famous Chinese medicine practitioners, to set up Chinese medicine clinics, and encourage the establishment of Chinese medicine clinics that only provide traditional Chinese medicine services. The Chinese medicine clinic guides the development to a large-scale and multi-level direction; the Chinese medicine chief who is allowed to obtain the "Cultural Doctor's Practice Certificate" is allowed to provide a traditional Chinese medicine technology clinic that provides only qualified traditional Chinese medicine diagnosis and treatment services in townships (towns) and villages. Or practice in the Chinese medicine clinics or Chinese medicine clinics set up in townships (towns) and villages, and only provide traditional Chinese medicine diagnosis and treatment methods that have passed the examination.

On May 21, Hebei Province issued the “Implementation Plan for the Implementation of the Outline of Chinese Medicine Development Strategy (2016-2030)>, which provided comprehensive and detailed incentive policies for the establishment of Chinese medicine clinics. The "Proposal" proposes to implement the system for the implementation of the record-keeping system management of Chinese medicine clinics according to law, and to allow Chinese medicine practitioners who have obtained the rural doctor's practice certificate to open Chinese medicine clinics in towns and villages. Encourage social forces to organize Chinese medicine medical institutions, support qualified Chinese medicine professionals, especially famous Chinese medicine practitioners to set up Chinese medicine clinics and clinics, encourage pharmaceutical companies to hold Chinese medicine clinics, and hold Chinese medicines that provide traditional Chinese medicine services to social capital. Outpatient departments, clinics, medical institution setting plans and regional health development plans are not subject to layout restrictions; the social office and government-run Chinese medicine medical institutions are guaranteed equal rights in terms of access and practice.

The Outline of the Strategic Plan for the Development of Traditional Chinese Medicine (2016-2030), which was introduced in February this year, has guided the development of Chinese medicine in the next 15 years. So which ones are most suitable for Chinese medicine + Internet development? There are four main categories:

Encourage direction 1: TCM informationization

The "Outline" proposes:

Promote "Internet +" Chinese medicine. Vigorously develop new medical service models such as TCM telemedicine , mobile medical care , and smart medical care, and gradually establish a cross-hospital TCM medical data sharing and exchange standard system. Exploring the Internet extension medical doctors, electronic prescriptions and other network Chinese medicine medical service applications, using mobile Internet and other information technology to provide online scheduled medical treatment, waiting for reminders, price payment, medical report inquiry, drug delivery and other convenient services;

Strengthen the application of big data in traditional Chinese medicine. Strengthen the information infrastructure construction of Chinese medicine hospitals and improve the information system of Chinese medicine hospitals. Establish a network verification mechanism for the true validity of patient prescriptions, and achieve vertical and horizontal communication with population health information. We will improve the construction of the information and statistics system for Chinese medicine and establish a direct reporting system for the comprehensive statistical network of Chinese medicine.

Encourage direction 2: chronic disease management

The "Outline" proposes:

Establish a comprehensive prevention and treatment network and working mechanism for chronic diseases in cooperation between traditional Chinese medicine hospitals and grassroots medical and health institutions and disease prevention and control institutions, and accelerate the formation of a grading diagnosis and treatment order for rapid division and treatment;

Promote the establishment of a community health management model that integrates Chinese medicine content, carry out TCM health interventions for high-risk groups, and improve the health management level of grassroots Chinese medicine;

Vigorously develop non-pharmacological treatment of traditional Chinese medicine, and give full play to its unique role in the prevention and treatment of common diseases, frequently-occurring diseases and chronic diseases.

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